Book Description
Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.

Design is the Problem explains:

1. How sustainability isn’t as difficult to understand and address as many would have you think
2. Several of the leading frameworks and perspectives on sustainability
3. How to insert sustainability into the development process that you’re already using
4. The many, practical strategies that make the products, services, and events you
   
   • 1
   • 2
   • 3
   • 4
   • 5
   Read more... Add new comment

Book Description
Remote studies allow you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their on environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a laptop.

The book’s benefits

• Learn how recent developments in Web products and services allow you to recruit, manage, and conduct user research projects 100% remotely
• Learn what you can uncover with remote research that you can’t learn in a lab study
• Understand the differences between different types of remote research, and the strengths and limitations of each
• Understand the most important principles of native environment research for preserving authentic and valid user feedback in unpredictable out-of-lab settings
• Learn the pragmatics of designing a remote study, so you can do it yourself and impress the hell out of everybody

“Nate and Tony have done it! They’ve described beautifully one of the user experience profession’s best-kept secrets conducting remote usability tes

Book Description
Affiliate marketing is hot; here’s how to get your program going

Nearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

• Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
• Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
• Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

From the Back Cover
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.

• Do crucial pre-launch research on various payment models, your competitio
  
  • 1
  • 2
  • 3
  • 4
  • 5
  Read more... Add new comment

Book Description
The only how-to guide dedicated to mastering the technique of digital matte painting!

Matte painting affords seamless integration between an artist’s painting with live action film footage and allows for greater flexibility and creative input in the appearance of movie settings. This unique book reveals a variety of tools and techniques that are both industry and classroom tested and will enhance your existing skill set. Veteran author and instructor David Mattingly walks you through the process of creating a matte painting, starting with rough concept sketches, working out the perspective drawing, adding light and shadow, and texturing all of the elements in the painting. You’ll gradually upgrade to using Adobe After Effects and Autodesk Maya in order to fulfill your matte painting vision.

• Escorts you through the process of creating a matte painting, starting with the initial concept sketch, adding light and shadow, texturing elements, and incorporating motion and depth
• Author is an experienced matte artist and teacher and shares a plethora of unique industry- and classroom-tested tools and techniques
• Features helpful step-by-step instructions accompanied by screen shots and photos to illustrate the process of creating a matte painting

Whether you’re creating a background for a studio production, independent film, TV commercial, or YouTube video, The Digital Matte Painting Handbook helps you successfully complete your project.